Reseller CFO

For established resellers

The finance desk your reselling business is missing.

Pricing for real margin, tax, cashflow, scaling decisions, platform economics, tool ROI — for the people running eBay, Amazon, Poshmark, Mercari, Whatnot, or Etsy as an actual business. The stuff dashboards don't tell you.

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Latest

Operations5 min

One SKU and Bin System for eBay and Poshmark Inventory

Track each crosslisted item once, use the same SKU on eBay and Poshmark, and find it fast with a separate bin location.

Cashflow5 min

How to Calculate True Profit on One eBay Sale

Subtract the actual eBay fee, postage, item cost, and packaging from the money you keep. Includes a worked example that handles buyer-paid shipping and sales tax correctly.

Tools5 min

A Free Profit and Loss Spreadsheet for eBay and Poshmark Resellers

What a reseller P&L template must track, plus a free Excel and Google Sheets workbook for inventory, fees, COGS, aging stock, and monthly profit.

Operations5 min

How to Measure and Clear a Reseller Death Pile

Separate unlisted backlog from stale listings, count the purchase dollars tied up in each, and run a weekly review that actually clears stock.

Operations5 min

How to Calculate Sell-Through Rate for an eBay or Poshmark Reselling Business

A practical sell-through formula for your own resale inventory, worked examples, and the difference between store velocity and eBay marketplace demand.

Platforms10 min

When to Fire eBay: Platform Math at $20k/Month

When eBay stops being the best platform: blended take-rate math by category and the seller profiles that should move volume elsewhere.

Operations8 min

Returns Are a Margin Killer — Here's the Math on a Refurbish-vs-Refund Policy

Return rate by platform varies 3-15%. Most operators don't price it into listing margin. The full cost-of-return calculation, plus the threshold where refurbish-and-relist beats refund.

Cashflow9 min

Everyone Publishes Revenue, Nobody Publishes Profit: The State of Reseller Numbers in 2026

I went looking for every reseller publicly reporting business numbers in 2026 and graded what I found. Revenue is everywhere. A real P&L is nowhere.

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